SIRT POWERS NEW VIRTUAL PRODUCTION INNOVATION HUB WITH URSA MINI PRO 12K

Fremont, CA – July 12, 2021 – Blackmagic Design today announced that Sheridan College’s Screen Industries Research and Training (SIRT) Centre has built its new Virtual Production Innovation Hub using a range of Blackmagic Design products, including an URSA Mini Pro 12K digital film camera. As a leading research center, SIRT created the Virtual Production Innovation Hub to help the industry shift to remote virtual production as a result of the pandemic.

SIRT was established by Sheridan College in 2009 as a destination for training, collaboration and creation for the screen based industry. Based in Toronto, ON, SIRT focuses on driving innovation for digital image capture and creative processes for the film, television and gaming industries. The Virtual Production Innovation Hub is located in Pinewood Toronto Studios as part of SIRT’s state of the art production studio and lab facility.

SIRT recently selected the URSA Mini Pro 12K to be the main camera for recording talent in front of the hub’s LED wall. “We tested several cameras’ shutter compatibility with the LED wall, and the URSA Mini Pro 12K worked exceptionally well. It was able to deal with moiré and scan lines far better than the others,” said Kevin Santos, SIRT’s Junior Film Production Specialist. “We selected the camera for its impressive resolution sizes and high dynamic range, as well as its easy integration with DaVinci Resolve Studio, since we use that throughout the rest of our pipeline. We find DaVinci Resolve Studio’s editing experience very intuitive, and now with the URSA Mini Pro 12K, everything is quite seamless.”

Featuring a 40’ x 11’ LED wall, the virtual production pipeline relies on the URSA Mini Pro 12K and nine Micro Studio Camera 4Ks paired with Video Assist 3G monitor/recorders, which are fed into five HyperDeck Studio Pro recorders and an ATEM Television Studio Pro 4K live production switcher. The ATEM Television Studio Pro 4K’s program out is fed directly into a computer using a DeckLink Studio 4K capture and playback card, which allows SIRT to work with any live streaming platform. The team also uses a MultiView 16 monitor to view all of the HyperDeck Studio Pro feeds at once, two SmartView 4K and SmartView Duo monitors, and an assortment of Micro Converters HDMI to SDI and Mini Converters SDI Distribution 4K.

According to SIRT Production Lead Jason Hunter, “Our goal is to allow creatives to give their valuable input while still adhering to COVID-19 regulations. Our system is designed to allow people who can’t be here in person to have a direct and flexible viewing experience, as well as to allow those who are present to communicate back effectively.”

“By creating this remote virtual production workflow with Blackmagic Design cameras feeding into the HyperDeck Studio Pros and ATEM Television Studio Pro 4K, we’re able to record all of our different feeds individually to give to our clients, as well as allow for real time switching to an audience,” Hunter continued. “This is especially important for our virtual production work, as it’s all about getting as close to the final image as possible in camera.

“We currently have a personnel limit at our stage, which means creatives can't all be in our space at the same time. With our system, we’re able to stream the ATEM program feed to the video conferencing solution of the client's choice, so they can provide real time direction and feedback. It’s really cool when a key creative can see what's happening live and see how it's being processed in real time, even while not in the room.”

“We truly believe that virtual production technology is going to change the film production landscape,” explained Spencer Idenouye, SIRT’s Virtual Production Lead. “However, we also understand that the dollar barrier to entry is quite high. Through our new Virtual Production Innovation Hub, we want to provide opportunities for everyone to try this workflow. Blackmagic Design helps us achieve this by providing a lot of the key technological components to not only record the content, but also establish reliability between our backend technologies.”

Along with its work with the Virtual Production Innovation Hub, SIRT uses its Blackmagic Design gear to create training and demo videos, record research sessions and more.

“Ultimately, at SIRT we facilitate creative problem solving in many forms. From testing new technology solutions to enhancing workflows, we’re driven to provide the tools that allow creators to succeed in the ever evolving technology industries,” concluded Idenouye. “As a research institute, we respect how Blackmagic Design tries new approaches and disrupts the status quo so to speak. Building this end to end infrastructure with other technology wouldn’t have been anywhere near as convenient and time efficient. With Blackmagic Design, everything works together seamlessly, whether it’s for virtual production or our other research areas across digital cinema, virtual and augmented reality, remote collaboration and more.”

PRESS PHOTOGRAPHY

Product photos of URSA Mini Pro 12K, ATEM Television Studio Pro 4K, Micro Studio Camera 4K, Video Assist 3G, HyperDeck Studio Pro, DeckLink Studio 4K, MultiView 16, SmartView 4K, SmartView Duo, Micro Converter HDMI to SDI, Mini Converter SDI Distribution 4K, DaVinci Resolve Studio, and all other Blackmagic Design products are available at www.blackmagicdesign.com/media/images

ABOUT BLACKMAGIC DESIGN

Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com

