LOT2 MEDIA POWERS NEW PROJECTS WITH URSA MINI PRO 12K AND ATEM MINI PRO ISO

Fremont, CA – April 30, 2021 – Blackmagic Design today announced that Canadian film production studio Lot2 Media has incorporated an URSA Mini Pro 12K digital film camera, ATEM Mini Pro ISO live production switcher and more for recent projects including music videos and live streams. Lot2 Media has also built its editing and grading workflow around DaVinci Resolve Studio, taking advantage of the cut page for quick editing, along with its integration with the ATEM Mini Pro ISO for fast editing turnarounds.

Based in Victoria, BC, Lot2 Media is a film production studio with services including videography, website and sound design. Led by Director B. Joel Cran, the Lot2 Media team used a combination of URSA Mini Pro 12K and Pocket Cinema Camera 4K cameras shooting in Blackmagic RAW on Chantelle Mussell’s “Perfect Little Failure” music video. Shot mostly at night, the music video features scenes inside an old, dark warehouse juxtaposed with very light and colorful performance shots.

Cran explained, “When we were in the warehouse, I knew that we couldn’t have shot the video without the URSA Mini Pro 12K. We had someone holding the lights following Chantelle as she was walking forward, and we were tracking backwards on a dolly. The color representation in that scene was just perfection, and it was all thanks to the URSA Mini Pro 12K’s dynamic range and advanced color science. We shot the video in 8K and the quality of the footage was unmatched.”

“I was amazed with how clean the footage was, even the darkest shots,” he added. “In direct light, nothing looked washed out, and the black levels were perfect without a lot of noise. Shooting in Blackmagic RAW, we were able to work with the footage in post easily and quickly, even on a mid range computer.”

To edit and color grade the music video, Cran relied on DaVinci Resolve Studio. “When editing, the simplicity and streamlined design of the cut page helped tremendously. I was able to quickly move things around the timeline without becoming disorganized. I also took advantage of the sync bin feature to easily line up the song’s audio with the footage,” he said.

Lot2 Media’s editing workflow also came into play in conjunction with the ATEM Mini Pro ISO for a local yoga studio’s live streams. Lot2 Media has helped its clients embrace live streaming in a response to COVID-19, relying on Blackmagic Design gear to power the projects. Since December 2020, they have shot and uploaded more than 100 yoga classes to the studio’s YouTube channel.

“The Pocket Cinema Camera 4K and ATEM Mini Pro ISO work seamlessly together and then everything flows into post,” concluded Cran. “The ATEM Mini Pro ISO has been one of the most useful tools for us over the course of the pandemic. It saves us so much editing time, since our projects are all saved as DaVinci Resolve project files. With it, we can open our projects and quickly edit our videos, no matter what resolution or codec we’re shooting in. I’ve never seen anything quite as robust before, and the simplicity and ease of use are just immaculate.”

PRESS PHOTOGRAPHY

Product photos of URSA Mini Pro 12K, Pocket Cinema Camera 4K, ATEM Mini Pro ISO, DaVinci Resolve Studio, as well as all other Blackmagic Design products, are available at www.blackmagicdesign.com/media/images.

ABOUT BLACKMAGIC DESIGN

Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.

